Popular gold jewelry

Gold jewelry has always been the go-to for those seeking something timeless, elegant, and long-lasting. Whether you’re looking for a gold necklace, a gold ring, or stylish everyday pieces, some designs are more in demand than others. Here are the current trends and favorites among our customers.
bead bangle

Why gold jewelry never goes out of style


Jewelry in 18k gold is an investment. Unlike trendy accessories, gold holds its value and beauty over time. Gold jewelry also makes a perfect gift for birthdays, christenings, graduations, or weddings.

'Bead' Bangle, Yellow Gold

18k White Gold, Yellow Gold or Rose Gold

75.000 SEK

'Bead' Ring, Yellow Gold

18k Yellow Gold

6.900 SEK

'Bead' Necklace Small

18k White or Yellow Gold

From 7.700 SEK

'Bead' Hoop Earrings, Yellow Gold 6 mm

18k Yellow Gold

7.700 SEK

What’s popular in gold jewelry?


Some of the most in-demand gold pieces this year are bold gold chains and links, especially gold chain necklaces in 18k gold. Engraved gold rings and nameplate jewelry are also popular for their personal and memorable touch. Rose gold jewelry with its warm, romantic tone continues to be a rising trend. We also see a growing interest in layering multiple gold necklaces in different lengths – often with diamond pendants – to create a modern stacked look.

'Twin Bead' Ring, White Gold

18k Yellow Gold

10.500 SEK

'Twin Bead' Bracelet

18k White Gold, Yellow Gold or Rose Gold

From 23.400 SEK

'P. Son' Hoop Earrings, 6-11mm

18k White Gold, Yellow Gold or Rose Gold

From 3.850 SEK

'Twin Bead' Ring, Yellow Gold

18k Yellow Gold

9.400 SEK

How to choose the right type of gold


When choosing gold jewelry, think about which tone suits you best. Yellow gold is classic, warm, and luxurious. White gold is modern, subtle, and pairs perfectly with diamonds. Rose gold is soft, romantic, and trendy. Whatever your preference, we’ll help you find the perfect gold piece to elevate your style. If you’ve always been a yellow gold person, stick with it – there’s no reason to choose something you’re not comfortable with. But if you like to wear multiple bracelets or earrings, layering your jewelry – then mixing gold tones can be a fun and stylish choice!

Customer favorites at A.P. Shaps


Our best-selling gold pieces right now include yellow gold signet rings with custom engravings, thin gold chains and necklaces in 1.5-2 mm width, and rose gold earrings with diamonds for a subtle yet sophisticated look. Want to create a full gold jewelry set? We’re happy to help you find the perfect earrings, necklaces, and rings to match.
Guldarmband med gröna diamanter

Explore our gold jewelry here.