About Us

our history

In 2016, we founded A. P. Shaps Atelier, a creative space where passion for art and craftsmanship comes together. Two years later, we opened the doors to our exclusive boutique—a place where we welcome our customers to a unique and personal diamond experience.

 

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Our Founder

Early on, we identified a gap in the Swedish market, where we felt that, with our deep love for jewelry, diamonds, and gemstones, we could make a real difference. Our ambition is not only to offer exceptional jewelry but also to create an unparalleled customer experience through expertise, care, and a genuine passion for our craft.

With a love for timeless elegance and an understanding of the personal value of each piece, we strive to guide you as a customer toward decisions that suit your style and life story. Our jewelry is designed to be a part of your life forever, and we are here to help you find something that both impresses and endures for generations.

” True craftsmanship cannot be forged by machines or rushed production. It is the result of skilled artisans, working with their hands, pouring passion and precision into every detail “

Nathalie Haugeberg, CEO and founder.

 

Our Gemologist

Our gemologist, educated at the prestigious institute in Antwerp as a Graduate Gemologist (GG), has a solid background in diamonds and jewelry. As a third-generation jeweler, she has worked with some of the world’s leading brands and gemstones, bringing A.P. Shaps unique expertise and a keen eye for quality and diamonds.

In our atelier, we combine expertise and advanced technology to analyze, evaluate, and work with diamonds and gemstones of the highest quality. Each stone is carefully selected to ensure the highest standards.

 

” Mastering the art of diamonds requires knowledge, precision, and a passion for perfection ” 

Rebecka Stenström, Gemologist.