The Difference Between White Gold and Yellow Gold – And How Platinum Compares

When choosing the precious metal for your wedding ring, engagement ring, or a bespoke piece from our atelier at A.P. Shaps, one question often comes up: What is the difference between white gold and yellow gold – and how do these compare to platinum? In this guide, we explain the key differences, help you understand pricing, and guide you in selecting the right metal for your jewelry.
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What Is Yellow Gold?

Yellow gold is the classic golden hue we associate with traditional fine jewelry. Pure gold is soft and must be alloyed with other metals – typically copper and silver – to make it durable enough for everyday wear. 18K yellow gold contains 75% pure gold, which is the standard in our exclusive jewelry at A.P. Shaps. Its warm, rich tone makes yellow gold timeless, elegant, and especially popular for those seeking a traditional look.

What Is White Gold?

White gold is made by alloying gold with lighter-colored metals such as palladium or silver, giving it a pale, silvery tone. To enhance its brilliance, white gold is usually plated with rhodium – a precious metal in the platinum family – creating a bright, luxurious surface finish.

What Is Rose Gold?

Rose gold – not to be confused with Swedish red gold – is a warm and romantic variation of gold, given its rosy hue through a higher copper content. The more copper, the deeper the pinkish-red tone. Like white and yellow gold, rose gold is typically 18K (75% pure gold), making it a durable and luxurious option for fine jewelry.

What Is Swedish Red Gold?

Swedish red gold is a traditional alloy with a high copper content, resulting in a rich, reddish tone. It was commonly used in Swedish wedding rings throughout the 20th century. Today, however, classic yellow gold – with its softer, golden warmth – has become the most sought-after option on the Swedish market.

Why Is White Gold More Expensive Than Yellow Gold?

The simple answer: white gold involves more processing. Its light color is not natural and is achieved through alloying and surface plating. Additionally, white gold needs regular rhodium replating to maintain its shine, which adds to both production and long-term maintenance costs.

What Is Platinum?

Platinum is a rare, naturally white metal that is heavier, denser, and more durable than both yellow and white gold. It doesn’t require plating and is therefore a popular choice for those wanting a piece that ages beautifully over time. At A.P. Shaps, we offer handcrafted platinum jewelry for clients seeking the most exclusive and enduring options.

Is Gold Cheaper Than Platinum?

It used to be – but not anymore. Historically, platinum has often been more expensive than gold due to its rarity and high melting point. However, in recent years, gold prices have increased significantly and have now surpassed platinum. As of 2025, gold is generally more expensive than platinum per gram. This means that gold jewelry often has a higher material value than a comparable piece in platinum – even though platinum is a heavier and more durable metal. What ultimately makes platinum jewelry more expensive than gold in many cases is the fact that platinum is much more difficult to work with and takes longer to craft.

While platinum’s manufacturing cost is higher due to its density and complexity, it requires no plating or ongoing upkeep – making it a low-maintenance, long-term investment.

Which Material Should You Choose?

The choice between white gold, yellow gold, and platinum depends on your style, budget, and how much maintenance you’re willing to put into your jewelry. At A.P. Shaps, we offer personalized consultations at our atelier in Stockholm. Our gemologists and goldsmiths are here to help you find the ideal metal – whether for a wedding ring, bracelet, or custom-designed piece.

Book a consultation with us – and let us help you create a one-of-a-kind piece that will last for generations. Info@apshaps.se