Propose on New Year’s Eve

Propose on New Year’s Eve – make it a magical start to the year
New Year’s Eve is one of the most romantic and symbolic times of the year to propose. When the clock strikes midnight, the glasses are raised, and fireworks light up the sky, it feels like the perfect moment to begin a new chapter in life. Proposing on New Year’s Eve is both magical and memorable – the perfect start to a year that you and your partner will never forget. At A.P. Shaps on Strandvägen in Stockholm, we’ll help you find the engagement ring or eternity ring that makes the moment truly unforgettable.

Why propose on New Year’s Eve?


New Year’s is all about hope, new beginnings, and celebrating with the ones we love. Choosing to propose at this time enhances the feeling of stepping into the future side by side. Many choose to pop the question at midnight – but you can just as easily create a more intimate moment earlier in the evening, perhaps over a romantic dinner for two. No matter how you decide to propose, the most important thing is that it feels personal and true to you both.

Engagement rings that symbolize your love


The engagement ring is the centerpiece of every proposal. It should not only be beautiful but also reflect your partner’s style and your shared story. At A.P. Shaps in Stockholm, we craft handmade engagement rings in our own atelier. We always work with natural diamonds and offer a wide variety of shapes and styles:

Oval-cut diamond – elegant, timeless, and one of our most sought-after cuts.

Round brilliant-cut diamond – classic and renowned for its dazzling sparkle.

Cushion-cut diamond – romantic and soft, with vintage charm.

Emerald-cut diamond – sophisticated and refined, perfect for those who appreciate simplicity and elegance.

A popular classic is the solitaire ring, where a single diamond takes center stage. Its clean, elegant design allows the stone’s brilliance to shine in full, making it a timeless choice for generations to come.
'Elegance' Solitaire Ring with Pear Shape Diamond

'Elegance' Solitaire Ring with Pear Shape Diamond

Pear Shape Diamond

Customize your piece
'Elegance' Solitaire Ring with Radiant Cut Diamond

'Elegance' Solitaire Ring with Radiant Cut Diamond

Radiant Cut Diamond

Customize your piece
'Elegance' Solitaire Ring with Square Emerald Diamond

'Elegance' Solitaire Ring with Square Emerald Diamond

Square Emerald Cut Diamond

Customize your piece
'Elegance' Solitaire Cushion Cut Ring

'Elegance' Solitaire Cushion Cut Ring

Cushion Cut Diamond

Customize your piece

Eternity rings – a beautiful symbol of everlasting love


In addition to solitaire rings, many today choose to propose with an eternity ring. This design features multiple diamonds set around all or part of the band, symbolizing eternal love and unity. It’s both a romantic and practical choice, as it pairs beautifully with a future wedding band. At A.P. Shaps, you can select the size, number, and placement of the diamonds to create a ring that is truly unique.

Book an appointment at our showroom on Strandvägen


If you’re planning to propose on New Year’s Eve, it’s a good idea to start early. Since our engagement rings and eternity rings are handcrafted in Stockholm, production typically takes between 2-6 weeks depending on the complexity of the design. At our showroom on Strandvägen 11, you can try on different styles, compare diamonds, and discuss your ideas with our experienced jewelry designers. We’ll guide you through the entire process – from the first idea to the finished ring.

Make your New Year’s proposal your own story


There’s no right or wrong way to propose. Some prefer a grand moment under the fireworks, while others treasure a quiet, intimate setting. One thing is certain – a handcrafted engagement ring or eternity ring from A.P. Shaps in Stockholm will make your proposal truly special.

At A.P. Shaps, we create jewelry that becomes part of life’s most meaningful moments. Book an appointment at our boutique and showroom on Strandvägen in Stockholm, and let us help you find the perfect ring and make your New Year’s proposal a memorable beginning to your shared future.

Book an exclusive appointment here.

info@apshaps.se