Our Diamonds


We pride ourself in carrying the largest, most high-quality diamond inventory in Scandinavia and we think everyone deserves a high quality diamond. Which is the reason why our quality standard is higher comparing to most jewelers – but our prices aren’t.


The color of a diamond

Diamonds come in all shades but most gem-quality diamonds range from nearly colorless to a very light yellow, brown or grey. For a long time, the perfect diamond was considered one that is colorless.

A.P. Shaps quality standard in color is D and E color (River).


What is diamond clarity?

Diamonds most often maintain internal inclusions. external inclusions, or both. Typical inclusions in diamonds are graphite, crystals, cleavages and small pinpoints. There are many diamond inclusion types, but the most important inclusions will determine a diamond’s clarity.

A.P. Shaps works with diamonds that are graded Flawless – VS in clarity. Meaning they are beyond eye-clean.

Cut, Symmetry and Polish

What does triple excellent mean?

Only a combination of perfect proportions, symmetry and polish achieves maximum brilliance in gemstones. When the stone achieves the Excellent Grade in both cut, symmetry and polished, it is called triple excellent.

The standard grade for a diamond from A.P. Shaps is Excellent in cut, polish and symmetry, the highest and most sought-after grade.


What is fluorescence?

Fluorescence is the emission of visible light when an object (diamond) is exposed to ultraviolet light. 35% of all diamonds exhibit some degree of fluorescence.

A.P. Shaps standard is None Fluorescence for certified diamonds.


Luster is not graded on the diamond certificate and can only be determined by a trained gemologist or diamond grader. Although Luster is not graded, it has a significant effect on the price. This is a common reason why a diamond with a ‘perfect certificate’ (high in color and clarity with excellent Cut) can be sold at a low price.

A.P. Shaps only use diamonds with excellent luster.

Ethical diamonds

Read about the Kimberley Process